Newspapers
Younger audiences are becoming a big challenge to reach and somewhat of an untapped resource for publishers and advertisers – they are the future consumers of media and access news on quite a large spectrum of devices and different formats than their older counterparts.
Did you know....
The Daily Mail is the only newspaper that has more female (52.5%) readers than their male counterparts (47.5%)
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The Independent audience is the youngest on average, at 43, and not surprisingly The Daily Telegraph has the oldest average readership, at 61 years old.
Those in that magical “millennial” bracket (those under 34) prefer The Guardian, The Mirror and The Sun.
The consumption patterns the younger readers are forming now will become habits that stick with them in their future and is important for advertisers to note.
Magazines
Women's lifestyle and fashion magazines ranked by print retail sales volume in the United Kingdom (UK) in 2017 (in copies sold)
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